Reach for the clouds, the sky’s the limit, aim high and dream big. Yes, aim higher than your arms will reach, and culture jamming attempts to go against mainstream cultural institutions or advertisements and aims to react against social conformity. There are many different advertisements that represent the reactions to certain ideas and ways of life. One that caught my attention was a poster to be put into local schools across Canada. The advertisement below just shows how some have an opinion about having commercials and advertisements placed in school facilities, and perhaps suggesting that kids are hypnotized and brainwashed into buying into certain things. In the book “Understanding Comics” by Scott McCloud, he talks about what images can mean, and what the words describing them relate to. In this advertisement it says, “Aim higher, campaign for commercial free schools” and if this advertisement had a sequence of pictures, it could tell a story of how this culture jamming phenomenon has to do with schools. McCloud once said, “If the words lock in the “meaning” of a sequence, then the pictures can really take off” (McCloud 159). He’s right, if the words of culture jamming have true meaning, it can really take off, and aim high.
Works Cited
"Culture Jamming -." Google Videos. Web. 22 Nov. 2009.
"Culture Jamming." UW Departments Web Server. Web. 22 Nov. 2009.
Mccloud, Scott. Understanding Comics The Invisible Art. New York: Harper Paperbacks, 1994. Print.
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